Shark Match

Problem

Australian buyers considering the BYD Shark pickup often face a familiar decision problem: marketing materials and dealer conversations talk about features, but they don't systematically help the buyer work out whether the vehicle actually fits their real needs, usage patterns, towing requirements, payload, budget or lifestyle. The result is either decision paralysis or a purchase that later feels like a mismatch.

Solution

Shark Match is an interactive decision tool that walks potential buyers through a structured set of questions about how they will actually use the vehicle. It surfaces product fit (or gaps) in plain language so the buyer can make a clearer, more confident choice before talking to a dealer or placing an order.

How people use it

• Answer a short series of practical questions about intended use, towing, payload, daily driving, budget and priorities.
• Receive a clear, plain-language summary of how well the BYD Shark matches those needs.
• See highlighted strengths and any potential gaps that warrant further investigation.
• Use the output as a conversation starter with a dealer or as a personal decision checklist.
• Share or revisit the result as circumstances change.

Status & outcomes

Rapid prototype. Built by RETSA Group.

Designed as a fast, focused decision-support tool for Australian buyers evaluating the BYD Shark. Demonstrates how a lightweight interactive experience can reduce uncertainty and improve product-fit conversations without requiring a full sales platform.

Approach

Focused tool, not an over-engineered platform. Built around the real questions buyers ask themselves rather than feature lists. Structured, mobile-friendly and deliberately simple so it can be completed in a few minutes and still produce useful clarity.

What Shark Match does not do

• It is not a full vehicle configurator, pricing engine or finance calculator.
• It does not replace a test drive, dealer discussion or professional advice.
• It does not guarantee suitability for every possible use case.
• Recommendations remain decision support, the final choice stays with the buyer.